Branding
This is the story that connects you to your community, and defines the way people discover and experience your brand. We work closely with clients to bring their vision to life.
Logo & Identity
Market research and analytics provide us with a deeper understanding of what’s out there and who your potential audience might be. We combine this with attentive listening — to you — you’re the visionary. Carefully combining these, we create a select number of logo and identity directions for you to explore.
Positioning & Voice
Once the brand identity has been established, we define your position within the market through big picture messaging and the build-out of the personality of your brand.
Content
Be fresh and present. Captivating photos and videos bring your story to life. Drawings and illustrations add singularity and craft. Engaging copy entices and grows your audience through search visibility. Weaving these elements together enables your online audience to fall in love at first sight.
Design Systems
At this point, we start looking at your brand as a system of many moving parts: logo, identity, positioning, voice and content. Once we place all of the pieces on design surfaces, your experiential print and digital environments begin to come to life.
Placement Strategy
Utilizing analytical knowledge of your market, we build out a placement strategy that defines all of the print and digital experiences for your brand. This provides a clear guide and workflow for the next phase.
